Everywhere you look, you see labels on things. Have you ever noticed that some labels don’t fade or get washed off when they get wet? Special ink is used for printing on manufactured products and packaging. It’s designed to be somewhat water resistant and fade resistant because of legislation that mandates it be that way for the lifecycle of the product. Until you get the product home and tear off the label (if you do that), it’s supposed to be legible.
Label printing has come a long way since the days of using black ink and a paint brush for marking packages. Due to the nature of ink from the early days of marking packages, the labels were often smudged and illegible by the time they reached their destination. In today’s world of label marking and coding, that would be unacceptable.
Modern technology in computers, printers, software, and ink has changed the face of label printing over the past several years. Continuous inkjet technology and specialty ink formulations now make labels highly resistant to smudging, smearing, and other conditions so they are readable from the time they are marked to the time they reach their final destination.
Manufacturers that mass produce products need this technology to create labels on paper, metals, cloth, and polymers. Adhesives used for labels must be easy to affix and stay put on the bottles, cartons, and containers upon which they are placed under a variety of conditions as well.
Mass production marking and coding wouldn’t be what it is today without modern technology. Printers used for label marking today are fast, efficient, and precise. High resolution graphics from software programs like Adobe, CorelDraw, and AutoCAD help to create label images, logos, and text, while printers efficiently print them in mass quantities.
The speed at which the labels are printed help the manufacturer save on overhead and labor, so they can pass that savings onto the consumer who buys their products.
Shipping labels, canned goods labels, bottled good labels, and other labels for a variety of business and industrial applications must be clearly legible and have precise details imprinted on them. These elements are mandatory across industries for ink marking and coding.
Businesses benefit from the use of proper labelling in many ways. Besides compliance, they can use the information on the labels to promote their business and accentuate their brand. Labels often have QR codes and live data on them so consumers can engage with the brand on social media, ask questions or address concerns on the website, and other interactions to improve customer relations.
Today, people use their smartphones and tablets more than laptops and desktops to engage online. Therefore, products that have live data markings, like QR codes, can be scanned via mobile device and immediately connect with the brand.
If you’re a consumer, you now understand the importance of using specialty inks for manufacturing products and packaging. If you’re considering starting a business, you now know some of the requirements and why they are there for business labels and marking and coding. Businesses should be well aware of all the legislation regarding marking and coding as well as understand the need for quality marking and coding ink.